Terms of Service
These terms apply to your access to and use of EDGE. They are between you and EDGE Football AI Ltd ("EDGE", "we", "us" or "our"), a company registered in England and Wales with company number 16915252. Our registered office is 62–64 Market Street, Ashby-de-la-Zouch, Leicestershire, LE65 1AN, United Kingdom.
Please read these terms before creating an account or placing an order. We will make the applicable terms available when you register or buy a service. Our Privacy Notice explains how we use personal information, and our Cookie Notice explains cookies and similar technologies. Accepting these terms does not mean consenting to optional analytics, marketing or AI model training.
If you buy mainly for personal purposes, you are a consumer and the consumer protections below apply. If you act for a club, academy, school, team or other organisation, you must have authority to do so. An agreed organisational order or separate written agreement governs that organisation's services and takes precedence over these terms if they conflict. A data processing agreement governs the relevant processing obligations. None of these arrangements removes rights that cannot lawfully be excluded.
1. Accounts and young players
In the UK, a personal account for a player under 13 must be created, accepted and controlled by a parent or legal guardian. The parent creates their own email login and a separate username and password for the child; no child email address is needed. Parent and child use the same player profile, football history, dashboard, matches, check-ins and Plans, with permissions appropriate to their role. The parent manages the child’s login and can reset its password or disable that access. UK players aged 13 to 17 may manage their own eligible player account, subject to our age checks, access requirements and safeguards for young users. They can invite a parent or legal guardian through Settings to link a separate adult account. Linking keeps the player’s existing email login, profile, football history and trial dates.
A player must be 18 or over to take out and manage their own paid subscription. For a player under 18, the subscriber must be a parent or legal guardian aged 18 or over, or an authorised organisation acting through an adult representative. That subscriber is responsible for the contract and payments, even where the player manages their own player account. A representative must have authority to bind the organisation. These are EDGE's UK account and purchasing policies, not statements that UK law imposes the same account or payment ages in every situation.
The parent, guardian or organisational representative must personally accept the subscription terms and any recurring charges using the subscription process. The payment method must be theirs to use or used with the account or cardholder's authorisation. A player entering an adult's card details does not by itself show that the adult has agreed to become the subscriber. Being responsible for billing does not by itself grant access to all of a player's information or authority to make every privacy choice for them.
Provide accurate age and authority information. We may ask for proportionate verification, including confirmation of parental responsibility where required. Safeguards for children continue to apply to users under 18. Parent or organisation involvement does not remove a young person's own privacy rights, and it does not establish permission to use information about other players. These UK account rules do not override stricter requirements that apply in another country.
A birthday does not automatically transfer account control, an existing subscription contract or a payment method. From 13, a parent-created player can choose their own confirmed email login while the parent stays linked for under-18 controls. At 18, the player can complete a handover to adult account control, ending the old guardian relationship and child-login controls. Eligible accounts show “Arrange account handover” in the app, including on Settings. The player’s profile, football history and existing access are preserved, and their current player login remains available while the handover is arranged. Billing responsibility stays with the existing subscriber until the subscription is changed or ended under its terms. Contact hello@edgefootball.ai for an account or programme exception, or to arrange a different payer.
Some features, including AI features, may be unavailable for particular ages or types of information. Players under 18 need permission from a parent or guardian before using features powered by OpenAI. Having an eligible account, an adult-paid subscription or a club-provided place does not by itself establish that permission. This feature-access permission is separate from the lawful basis for processing personal information. A parent-managed account does not by itself make every feature suitable or available for a young player. We will explain applicable restrictions before you use or pay for the affected feature.
AI permission is required to complete new child account setup or teen-to-parent linking. The parent must actively give it for that child; it is separate from accepting these Terms or buying a subscription. It covers the use of relevant player information for AI Coach, match reports, check-in insights and Plan generation or refresh. Parents can change or withdraw permission in Settings → Child accounts. Withdrawal stops future AI use for that player; existing accounts and non-AI football features remain available. It does not itself delete saved records or cancel a subscription.
Specific programmes and agreed organisational arrangements may have additional age or guardian requirements, explained in their applicable offer or agreement.
Young players can read Your privacy, in simple words to learn what EDGE uses and what a linked parent can see and control.
2. What EDGE provides
EDGE is a football development platform for organising football information and supporting development reviews and planning. The features, support, analysis allowance and other limits included in your service are those described in the offer you accept. Clearly labelled prototypes and planned features are not included unless your accepted offer says they are. This does not remove our responsibility for descriptions and promises on which you are legally entitled to rely.
Some work may involve authorised human analysts as well as software, automation or AI. We will describe the relevant service in the offer or assignment. We do not guarantee a particular football outcome, selection decision, scholarship, contract or improvement in performance.
EDGE is not a medical, healthcare, diagnostic or betting service, or a public player directory.
3. Safety and appropriate use of football information
Do not submit medical records, injury or diagnosis details, medication information, mental health diagnoses or other sensitive information that the service does not specifically ask for and permit. Do not ask EDGE to infer a player's medical condition, psychological traits or other sensitive characteristics from football performance. We may restrict, redact or remove inappropriate information and contact you about it.
EDGE does not provide medical, rehabilitation, mental health or safeguarding advice. Seek appropriate professional support, or contact your club's safeguarding lead, where needed.
Do not use EDGE to publicly rank children, identify people through biometrics, or make automated selection or release decisions. Reports and estimates must be considered alongside the underlying evidence, context and appropriate human judgement.
4. Account security
Provide accurate account information and keep it reasonably up to date. Keep login details private, use the security measures made available to you, and tell us promptly if you suspect unauthorised access. Do not share an account or access another person's information without permission.
You are responsible for complying with these terms when you use your account and for access you knowingly authorise. You are not responsible for loss caused by our breach or for unauthorised activity that you could not reasonably prevent.
We may require email verification, confirmation of guardian or organisational authority, or other proportionate checks. Any restriction or suspension will follow section 12.
5. Trials, prices, subscriptions and cancellation
Our standard free trial, where offered, lasts 14 days, unless a different period is expressly agreed in your offer. Before you accept, your sign-up offer will explain whether a payment method is required, when the trial starts and ends, whether it converts to a paid subscription, the price and billing frequency, and how to prevent a charge. We will honour any different trial period already agreed with you, including in a signed offer.
For a new parent-managed child profile, the standard trial starts when player setup is completed. This trial does not need a card and does not automatically become paid. The adult must separately choose and accept a subscription. If the adult subscribes during an existing trial, checkout shows the remaining trial and first charge date; linking a parent or buying a subscription does not restart the trial.
Your order or checkout sets out the service, total price including applicable VAT, billing period, any minimum commitment and any renewal arrangements. We will not treat a free trial as permission to make charges that you have not agreed to.
A subscription renews automatically only where that arrangement has been clearly disclosed to and agreed by the adult or organisational subscriber. If you are that subscriber and agree to recurring payments, you authorise the payment provider to collect the disclosed amount at the agreed frequency. Optional extras or additional analysis must be agreed before they are charged.
You can tell us to stop a future renewal by emailing hello@edgefootball.ai. Adult subscribers can also use the billing controls in Settings → Subscription. A parent manages the subscription for the selected player from their own account; the child cannot purchase or cancel it. Give us enough information to identify your account; no particular wording is required. We will confirm the cancellation and when your paid access ends. Simply signing out, deleting an app or ceasing to use the service does not send us a cancellation request.
Ending future renewals is separate from your statutory right to cancel or obtain a remedy, described in section 14. Nothing in the trial, billing or cancellation arrangements takes those rights away.
We may change prices for future purchases. For an existing subscription, we will explain a proposed price change in advance, including when it would take effect and how you can stop renewal before paying the new price. We will not retrospectively increase an agreed charge or change a fixed prepaid price without your agreement.
6. Your content and footage
You retain any ownership rights you have in the information, files, footage, images and other material you submit. You give EDGE a non-exclusive permission to host, store, copy, convert, process, analyse and display that material as necessary to provide your agreed service, maintain security, resolve support issues and comply with the law. We may use authorised personnel and service providers for these purposes, subject to appropriate confidentiality and data protection obligations.
This permission is limited to the purposes above and the retention explained in our Privacy Notice or your organisation's agreement. It does not authorise us to sell your footage, publish it, use it for marketing or use it to train or evaluate models for a separate development purpose. Any proposed separate use of identifiable footage or player information requires a specific notice and a documented lawful basis, including separate consent where consent is relied on, as well as the necessary rights in the material. Merely accepting these terms does not grant that consent.
Submit only material you are entitled to provide for the stated purpose. This includes respecting copyright, recording and platform licences, confidentiality, safeguarding requirements and other people's privacy. Being able to view or download a video does not necessarily give you permission to upload it to EDGE or use it for product development or model training.
Where you provide material about other people, give them the information and obtain the permissions required for your use. If you are unsure about rights or permission, contact us before uploading. Your responsibilities do not replace EDGE's own data protection obligations.
We may ask for evidence of authority, restrict access to disputed material or remove it where reasonably necessary. Tell us promptly if permission changes or you become aware of a rights or safeguarding concern.
7. Acceptable use
You must not:
- use EDGE unlawfully or upload material that is abusive, discriminatory, defamatory, infringing or harmful;
- breach confidentiality, safeguarding or data protection obligations;
- bypass access controls, disrupt the service, introduce malicious code or attempt unauthorised access;
- copy, scrape, reverse engineer or exploit the service except where the law or our written permission allows it;
- use the service or non-public material obtained from it to build a competing service or model without our written permission; or
- share another person's footage, report or account information outside the access authorised for it.
These restrictions do not transfer ownership of your own material to EDGE or prevent activities the law permits.
8. AI, analysis and outputs
Where included in your service, EDGE may use AI, automation, rules and human analysis to produce reports, plans or other outputs. Outputs can contain mistakes or reflect incomplete source information. A model estimate is not an observed fact. Check important conclusions against the available evidence and raise suspected errors with us.
Outputs support development discussions; they are not a substitute for qualified professional advice or responsible coaching and safeguarding judgement. Do not rely on an output alone for a consequential decision about a player.
These limitations do not remove our obligation to provide the service with reasonable care and skill, meet the description we agreed with you, or provide remedies required by law.
9. Personal information and organisational accounts
Our Privacy Notice explains our purposes, lawful bases, sources, recipients, retention and your rights. We act as a controller where we decide why and how personal information is used, including relevant direct-account, billing, support and business administration activities.
Where an organisation determines the purpose of processing player information and EDGE handles it only on that organisation's instructions, the organisation is the controller and EDGE acts as its processor for that processing. The roles depend on the actual activity, not only on the type of account. Organisational processing must be covered by the appropriate agreement.
Using data for EDGE's own product research or model development is a separate purpose; an organisation's service contract does not automatically authorise it.
10. Intellectual property and use of reports
EDGE and its licensors retain rights in the platform, software, branding, design, workflows, report formats and other underlying materials. This does not give EDGE ownership of your source content or another person's rights.
While your access is authorised, you may use the service for the purpose and users covered by your plan or agreement. You may use reports supplied to you for the personal or internal organisational football-development purpose for which they were supplied, subject to other people's privacy and any specific restrictions agreed for the source material. Do not publish or commercially redistribute another person's data or footage without authority.
Any separate agreed licence or organisational contract continues to govern the material it covers.
11. Availability and changes
We aim to keep EDGE available, but access may be interrupted for maintenance, faults or events outside our reasonable control. We will use reasonable care and skill to provide the service and address problems.
We may make changes needed for security, legal requirements, technical compatibility or improvements that do not materially reduce the agreed service. Where practicable, we will give advance notice of planned disruption.
If we propose a material change that disadvantages you, including withdrawing a paid feature before the end of an agreed period, we will explain the change and give reasonable notice. Unless you agree otherwise, you may end the affected service before the change takes effect and receive a proportionate refund of prepaid fees for the part we will not provide. An urgent legal or security issue may require quicker action; we will explain it as soon as reasonably possible.
Changes to these terms will not retrospectively alter an existing claim or remove an agreed entitlement. We will notify you of material changes and obtain agreement where required. Merely updating this page does not change a separately signed contract.
12. Suspension and ending access
You may stop using EDGE at any time. To end a paid subscription or prevent renewal, follow section 5. To exercise a privacy right, follow the Privacy Notice; a request to delete information and a request to stop billing are different requests, and we will help clarify what you want.
We may restrict content or access where reasonably necessary to address a material breach of these terms, suspected unauthorised access, a credible rights or consent concern, or a legal, security or safeguarding risk. We will act proportionately and, where safe and lawful, explain the reason and give you a reasonable opportunity to resolve it. Immediate action may be needed to prevent harm or meet a legal duty.
We may end the service if a serious breach cannot be remedied, a material breach is not remedied after reasonable notice, or continuing it would be unlawful or create a serious unresolved risk. If we end a paid service for another reason, we will give reasonable notice and refund prepaid fees for the part we will not provide. Any deduction following your breach must be lawful, reasonable and proportionate; we do not automatically retain all prepaid fees.
Where safe and lawful, we will give you a reasonable opportunity to obtain material you are entitled to keep before closing your account. Retention and deletion remain subject to the Privacy Notice, lawful obligations and any organisational agreement. Contact hello@edgefootball.ai if you believe a restriction was applied incorrectly.
13. Responsibility for loss
Responsibilities we do not exclude
Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that the law does not allow us to exclude or limit.
If you are a consumer
We are responsible for foreseeable loss or damage caused by our breach of these terms or failure to use reasonable care and skill. Loss is foreseeable if it is an obvious consequence or if you and we knew it might happen when the contract was made. We are not responsible for a loss that was not reasonably foreseeable or that was caused by your breach and not by ours.
If defective digital content we supplied damages your device or other digital content because we failed to use reasonable care and skill, we will repair the damage or compensate you as the law requires. Your statutory rights and remedies remain unaffected. The business-user exclusions and financial cap below do not apply to consumers.
If you are a business user
Subject to the non-excludable responsibilities above and any separate written agreement, EDGE is not liable for indirect or consequential loss, or loss of profits, revenue, business, goodwill, opportunity or anticipated savings. We do not exclude loss or corruption of data to the extent caused by our failure to use reasonable care and skill.
Subject to the same qualifications, EDGE's total liability arising out of or in connection with the service is limited to the greater of: (a) the total amount you paid EDGE in the 12 months before the event giving rise to the claim; and (b) £100. These business terms apply only to the extent that they are lawful and satisfy any applicable requirement of reasonableness.
14. Consumer cancellation rights and remedies
If you buy online as a consumer, you generally have a right to cancel a services or digital-content contract within 14 days after the contract is made, without giving a reason, subject to the rules below. The free-trial period and this statutory cancellation period are different. We will provide the applicable cancellation information before you commit to a paid order.
To cancel, email hello@edgefootball.ai or write to the address in section 16 with a clear statement that you wish to cancel. Send it before the cancellation period ends. You may use the form below, but you do not have to.
If you ask us to start a service during the cancellation period
We will obtain your express request before starting early. If you then cancel within the period, you may have to pay a proportionate amount for the service supplied up to cancellation, where we gave you the required information and the law permits that charge. You lose the cancellation right only once the service has been fully performed, where performance began at your express request and you acknowledged that the right would end on full performance.
If we supply digital content during the cancellation period
For digital content supplied without a physical medium, you lose the cancellation right only when supply begins after you have expressly consented to early supply and acknowledged that you will lose that right, and we have provided the required confirmation. General acceptance of these terms is not that separate consent and acknowledgement.
Refunds and problems with the service
Where a statutory cancellation refund is due, we will make it without undue delay and within 14 days after you tell us you are cancelling, using the same payment method unless you expressly agree otherwise, without a refund fee. Only deductions permitted by law will apply.
You also have rights if a service is not provided with reasonable care and skill or digital content does not meet applicable legal standards. Depending on the problem, remedies may include repeat performance, repair or replacement, or a price reduction or refund. Contact us so we can help resolve the issue. Nothing in these terms limits those rights.
Optional cancellation form
To: EDGE Football AI Ltd, 62–64 Market Street, Ashby-de-la-Zouch, Leicestershire, LE65 1AN, United Kingdom; hello@edgefootball.ai.
I/We hereby give notice that I/we cancel my/our contract for the supply of the following service or digital content:
- Service or digital content:
- Ordered on:
- Name of consumer(s):
- Address of consumer(s):
- Signature of consumer(s), only if sent on paper:
- Date:
Delete whichever of “I/we” or “my/our” does not apply. An order reference or account email can help us identify your order but is not a condition of your right to cancel.
15. Governing law and disputes
These terms are governed by the law of England and Wales. This does not deprive a consumer of mandatory protections that apply where they live.
If you are a business user, the courts of England and Wales have exclusive jurisdiction, subject to any separate agreement. If you are a UK consumer, you may bring proceedings in the courts of the part of the United Kingdom where you live. Any other mandatory rights about where a consumer may bring or defend proceedings remain unaffected.
If you have a complaint, please contact us using section 16. We will consider it and explain our response. Contacting us does not prevent you from using your legal rights.
16. Contact
EDGE Football AI Ltd62–64 Market Street
Ashby-de-la-Zouch
Leicestershire
LE65 1AN
United Kingdom
Email: hello@edgefootball.ai
For privacy questions or rights requests, contact privacy@edgefootball.ai.
