Privacy Policy

The main points

• Match footage, football observations and reports can be personal information even when they use shirt numbers or player codes instead of names.
• Authorised people, including contracted analysts, may review footage to create and check football-event annotations.
• Using EDGE or uploading a video does not by itself give permission to use identifiable people in that video for a separate AI-training purpose.
• Children have their own privacy rights. Parents and guardians can help them understand and exercise those rights.
• You can contact us to ask what we hold, raise a concern or withdraw a consent you have given.

1. Who this notice covers and who is responsible

This notice covers visitors, account holders, parents and guardians, players, coaches, club and academy staff, support contacts, and people shown or otherwise identified in material supplied to EDGE. The last group can include opposing players, officials and spectators, whether or not they have an EDGE account.

EDGE is a controller when we decide why and how information is used. This includes our own account and business administration and any separately authorised work to develop our own products or models.

For a club, academy, school or other organisation's player dataset, we act as a processor where we handle it only on that organisation's documented instructions. That organisation is responsible for explaining its purposes and lawful basis, deciding access and responding to rights requests, with our assistance. Its privacy notice also applies.

Our role depends on the actual activity. We do not treat an organisation's upload or service contract as automatic authority to reuse its dataset for our own purposes.

2. Information we use and where it comes from

• Accounts and relationships: player names, dates of birth, parent or player email addresses where used, child usernames, login and authentication information, account roles, parent declarations, linked relationships, invitation status and communications. We record each child’s AI-permission choice and changes to it. A parent declaration or confirmed email is not an independent check of parental responsibility.
• Football profiles and development: team, playing position, dominant foot, football level, submitted development information, review inputs, plan history and review or check-in answers.
• Footage and analysis: match recordings, images and any included audio, match dates and teams, player identifiers, actions, timestamps, event labels, statistics, annotations and reports. An observation or estimate may be inaccurate and can be challenged.
• Other submissions: documents, forms, feedback and support messages, including information you choose to attach.
• Payments and administration: plan, subscription and payment status, subscriber and billing contact details, transaction records, and records of the subscription terms and recurring charges accepted by the adult subscriber or authorised organisational representative.
• Technical information: IP address, device/browser information, access and security logs, authentication events and, where enabled in accordance with our cookie controls, usage information.

We receive information directly from you and from parents or guardians, clubs and academies, coaches, authorised users and recording providers. Our service also produces annotations, statistics and other outputs from submitted material. For a specific match collection or development project, we explain its source and scope in the notice supplied with that activity.

We need some account and service information to provide the feature you request. If it is not supplied, we may be unable to create the account, process the order or provide that feature. Optional choices are identified when we ask for them.

Please do not submit medical or injury records, diagnoses, medication details, mental-health information or other sensitive information that is not necessary for the agreed football purpose. Free-text reviews, check-ins, support messages and uploaded documents may nevertheless contain this information. Do not include it unless EDGE has specifically explained a permitted purpose and the relevant protections. If inappropriate sensitive information is identified, we may restrict, redact or delete it; this is not a guarantee that every submission is automatically checked.

Processing special-category information, including health information or inferences about health, requires an additional legal condition as well as an ordinary lawful basis. This also applies when such information is included in an upload or message. The account, annotation and AI bases below do not by themselves authorise that use.

3. Why we use information and our lawful bases

The table applies to activities for which EDGE is the controller. Where we act only as a processor, the relevant organisation explains its basis.

Where we rely on legitimate interests, we consider whether the use is necessary and whether people's interests and rights, particularly children's, outweigh it. Where we rely on consent, you can withdraw it as explained below. We do not treat acceptance of our terms or this notice as consent for every use of personal information.

Where a particular service or collection has been offered on a consent basis, its specific consent information continues to apply. We do not substitute legitimate interests simply because consent is refused or withdrawn. The table does not retrospectively authorise existing recordings or cover every identifiable person in a match.

4. Match footage, human analysis and future AI development

Current manual annotation is performed by authorised administrators and assigned annotators to produce the agreed match report. They identify football events, create labels and timestamps and check data quality. Their access is limited to the work they are authorised to perform; match-level instructions and permissions determine which material can be used. This is not currently a separate product-development or model-training collection.

A right to record, possess or upload a video does not necessarily include a right to share it with analysts or use it for commercial product development. Relevant privacy requirements, recording and intellectual-property permissions must also be addressed.

Some football-development features use AI to help interpret supplied football evidence and generate reports, reviews or plans. This may involve sending relevant inputs to a provider that operates the model. An AI-generated observation is an estimate, not independently verified evidence. Details of the providers and information they receive are given below.

AI model training and evaluation are distinct from simply providing an account or reviewing a match. If we propose to use identifiable footage or annotations for a separate model-development purpose, we first provide information about the defined data, purpose, basis, recipients, retention and rights. Where that use relies on consent, we ask for a separate optional choice. Refusal of an optional training choice does not remove access to the ordinary service for which it is not needed.

We do not treat a general upload, a cookie choice or acknowledgement of this policy as that permission. A separate project notice supplements this policy and must be considered before the new use begins.

We may retain genuinely anonymous or aggregated football insights after a service ends only where people are no longer identifiable by reasonably likely means and the creation and use of those insights was permitted. Removing a name does not necessarily make footage or annotations anonymous. If a model-development activity is introduced, its withdrawal and deletion information must explain the effect on source material, datasets and any models that contain or reveal personal information. We do not assume all trained models are anonymous.

5. Children and football outputs

Under EDGE's UK account policy, players under 13 use an account created and managed by their parent or legal guardian. Players aged 13–17 may use their own eligible player account. A player must be 18 or over to take out their own paid subscription. For a player under 18, the subscriber must be a parent or legal guardian aged 18 or over, or an authorised organisation acting through an adult representative. Additional restrictions may apply to particular features or in other countries.

Players under 18 need parent or guardian permission before using OpenAI-powered features. The parent must actively give this separate permission for each child to complete new child account setup or teen-to-parent linking. It covers AI Coach, AI match reports, check-in insights and Plan generation or refresh using relevant player context and football evidence. Parents can change or withdraw it in Settings → Child accounts; children cannot change the permission. We keep a record of the choice, who made it, when it changed and the notice version shown. Withdrawal stops future AI use for that player; existing accounts and non-AI football features remain available. It does not itself delete saved reports, conversations or football records, or cancel billing. Paying for a subscription or receiving a club account does not by itself establish this permission. It is a provider access requirement, separate from the lawful basis and information we must provide for processing the player's personal data. Additional age and data-handling restrictions can mean a feature remains unavailable despite parental permission.

OpenAI’s API guidance requires zero data retention before its services are used to process personal information of children under 13, or under the applicable age of digital consent. A parent-managed account does not remove this restriction.

The player, guardian and subscriber can have different roles. The subscriber receives the information needed to manage their contract, such as the relevant plan, charges and billing notices. Paying for access does not give someone unrestricted access to a player's reports, messages or other personal information, or authority to consent to every use of it. Guardian and club access depends on the recorded relationship, the purpose, the player's rights and understanding, and the access arrangement explained to those involved.

In a linked parent/child workspace, the parent can view and manage the player’s football profile, matches, reports and Plans. The parent’s player-data export includes check-in information and saved answers, including unfinished check-ins. Separate parent and child logins keep their AI Coach conversation histories separate; older conversations created before separate logins may remain with the parent account. Authorised staff access and rights requests are handled separately from what is visible in each login.

Account eligibility, AI-feature permission and the lawful basis for using personal data are separate matters. Where parental authorisation must be verified, a declaration or confirmed email does not by itself establish that the required checks are complete. Turning 13 does not remove the protections that apply to children under 18.

We provide information suitable for the children involved as well as their parents or guardians. The child's age and understanding affect how consent and rights requests are handled. A coach's or another parent's permission does not automatically cover every child in a recording. Acceptance of a paid subscription is separate from optional cookie, marketing or model-training choices.

A teen who links a parent keeps their existing login, player profile and football history. Parents and children sign in separately; check-ins record the signed-in account’s role. Existing parent-owned pilot accounts can record their relationship and AI permission in Settings and optionally add a child login while keeping the same player records and subscription.

From 13, a parent-created player can choose a handover to their own confirmed email login; the parent remains linked for the under-18 controls. At 18, the player can complete a handover to adult account control, ending the old guardian relationship and child-login controls. Eligible accounts show an “Arrange account handover” option in the app, including on Settings. Their existing player login and access remain available while the handover is arranged. These handovers preserve the player’s profile, football history and existing access; the subscription stays with its original payer. They do not transfer a payment method or accept a new paid agreement. Contact support for an account or programme exception, or to arrange a different payer. Age changes do not provide fresh permission for an unrelated purpose.

EDGE's purpose is to support football development. We do not use the service for biometric identification, public rankings of children, medical or psychological assessments, or solely automated decisions to select or release a player. Football observations, statistics and model estimates are not guarantees about ability or future outcomes and require appropriate human judgement.

Children can raise a concern directly or with help from a parent, guardian or trusted adult. Before disclosing a child's information to someone else, we may check their identity, authority and whether disclosure is appropriate.

6. Who can receive information

Depending on the activity and permissions, information may be available to:

• authorised EDGE staff and contractors performing the agreed work;
• the relevant club, academy, parent, guardian, player or other authorised account users;
• providers of hosting, storage, databases, authentication, processing, payments, communications and support;
• external video providers when you choose playback, as described in the Cookie Policy;
• professional advisers, insurers, regulators or public authorities where a lawful and necessary disclosure is required; and
• parties to a potential corporate transaction where disclosure is necessary, appropriately restricted and lawful.

Different features use different providers. The annotation workflow and the wider account service do not necessarily use the same storage or processing locations.

Using AI can involve sending relevant information from EDGE to OpenAI for processing, even though EDGE keeps the player’s records in its own database. OpenAI states that API inputs and outputs are not used to train its models by default unless the customer opts in. That default does not mean zero retention: security logs or service state can still be retained depending on the feature and settings. See OpenAI’s data controls.

Other relevant recipients include the providers of our support mailboxes and professional services described above. You can contact us for further information about the providers involved in a particular service or project.

Google Analytics, Marker.io, Microsoft Clarity and session replay are disabled in the updated service. Referral tracking cookies are also disabled. Adults may explicitly apply a referral code; EDGE records that referral and qualifying transactions without recording browsing activity for attribution. Essential authentication, security and operational processing still take place.

We do not sell personal information. Sharing with a club or a guardian is governed by the applicable workflow; an account does not give unrestricted access to everyone shown in a video.

7. Where information is processed

The service is not hosted exclusively in the UK. Our providers may process information in the UK, elsewhere in Europe and the United States. Storage, processing, technical support and backup locations can differ.

Before making a restricted transfer of personal information outside the UK, we must identify a lawful transfer mechanism. This may be applicable UK adequacy regulations or appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to the European Commission’s standard contractual clauses, with the required transfer assessment and any additional protections. A provider having a UK server or publishing a data processing agreement does not itself establish coverage for every transfer.

You can contact privacy@edgefootball.ai for information about the safeguards applicable to a transfer, including how to obtain a copy, with confidential details removed where appropriate.

8. How long we keep information

We set retention according to the purpose, the type of information, the applicable service or project and legal requirements. Restricted access is not the same as deletion.

For information held only on a customer's instructions, retention follows the agreed instructions and applicable law. Closing an account or removing someone's access does not automatically delete every match, other user's records or legally required record. We explain any relevant exception when dealing with a deletion request.

9. Security

We use technical and organisational measures intended to protect information, including encrypted connections, controlled accounts and access restrictions appropriate to the work. People with access must use it only for authorised purposes. No online service can guarantee absolute security.

Please avoid putting player information, footage or screenshots into general feedback tools or group discussions. Use the designated support route for a specific issue and provide only the information necessary to investigate it.

10. Your rights and choices

Depending on the activity and applicable law, you can ask to access, correct or erase your personal information; restrict its use; or receive a portable copy of information covered by that right.

Your right to object: where we rely on legitimate interests, you may object for reasons relating to your situation by emailing privacy@edgefootball.ai. We must stop that processing unless we demonstrate compelling legitimate grounds that override your interests and rights, or the processing is needed for legal claims. You have an absolute right to object to direct marketing.

Where we rely on consent, you may withdraw it at any time through the choice mechanism provided or by emailing privacy@edgefootball.ai. Withdrawal does not make earlier lawful processing unlawful. We stop the use that depended on the withdrawn consent and assess what must be deleted or restricted. We explain if a separate legal requirement means a limited record must be kept.

Rights belong to the person whose information it is, including a child. We may need proportionate evidence of identity or authority before providing information. Requests are normally free and receive a response within one calendar month, subject to the timing rules and exceptions allowed by law. We will explain any permitted extension or restriction that applies.

If a club or other organisation controls the dataset, you can contact it directly. If you contact us, we will help route the request and assist that organisation as appropriate.

11. Complaints

If you are concerned about our handling of personal information, email privacy@edgefootball.ai or write to our registered office. Tell us what happened and, if relevant, which account, player or match is involved. Do not include more sensitive information than needed.

We acknowledge data-protection complaints within 30 days, make appropriate enquiries and tell you the outcome without undue delay, keeping you informed as appropriate. A rights request is handled under its own response rules, even if it is included in a complaint.

You also have the right to complain to the UK's Information Commissioner's Office (ICO). The ICO explains when and how to raise a concern with it. Where another data-protection authority has jurisdiction, you may also have the right to contact that authority.

12. Cookies and similar technologies

Our Cookie Policy explains the storage and access technologies used on the site and your choices. Cookie consent is separate from agreement to use footage for analysis or model development.

13. Changes to this notice

We publish the current notice here and update its effective date. When a change materially affects how we use your information, we bring it to your attention in an appropriate way. We provide information about a new purpose before starting it and obtain a new choice where required. An updated notice does not itself provide consent for a new use.